Most People think that if they place their ads in every possible ad placement slot of popular websites that they will be really visible to all. This is true on the very surface but let’s take it one level deeper. Consider that 100, 000 people visit a website every month. These users on average come 2-3 times in that month. If my math is simplified then by averages, in any given week about 25, 000 people will visit the website.
This means that if you place your ad for the whole month in a moderately visible placement then you will be seen by 100, 000 people and this would be more effective than being highly visible over the duration of a week. Use this knowledge next time you plan your internet campaign strategy.
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Stephen Choo Quan
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[…] In the second case, it is not about putting your event all over the most popular websites. By the way, websites are great because it saves you time and energy getting the word out about your event. You do not need to stand outside parties at 3AM to hand someone your flier and watch them throw it carelessly on the floor. This might hurt you for all your effort is on the floor but worst yet you can be fined for littering in NYC. Most promoters then seek to splash websites in the last weeks of the event hoping that if they scream more and it is super visible then more people will attend the event. See the article ” why time is better than placement”. […]
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