How Much Should I Spend on Marketing?

The Marketing Budget Calculator Operates on 4 Rules:

Rule #1

Your marketing costs should equal a percentage of your gross annual revenue

Rule #2

If you’re a startup or just launching a brand new product, your marketing budget should be 25-35% of your revenue (to be assessed quarterly)

Rule #3

If you’re an established business that wants to grow more, your marketing budget should be 12-18% of your revenue

Rule #4

If you’re a stagnating or declining business, add 3-10% MORE in marketing costs to what you’re currently spending

Remember, the more you invest in your marketing expenses (while tracking your results), the more you’ll generate ENOUGH leads to increase your business’s sales.

Source:
1. CMO Survey, 2016.
https://cmo.deloitte.com/xc/en/pages/solutions/cmosurvey.html