According to a McKinsey report, “From 2004 to 2009, the Internet’s contribution to GDP in mature countries averaged about 20%.” That’s quite astonishing. Really. We really are talking about the engine of the future.
GDP of countries has historically averaged about 2.5-3% per year. Since the 1900 it has really began to ramp up and now in the information age 20% increase is insane. The only way to really appreciate this is to look back over time to see man’s journey from at one time almost becoming extinct to commerce to these now these massive GDP jumps.
It is about ability to share information and transcend distance and geography. We create value for that culture, for that society, for that location as we share in websites. Let’s be clear that technology enables this movement but it not the movement itself. You’ve installed SharePoint. Big deal. You haven’t created any value. In fact, you might end up destroying value. You’ve bought Google search. Big deal. You’ve achieved nothing. You’re now on Twitter, Facebook and YouTube. So what? No value creation. Zilch. Nada. Nothing.
Don’t measure the technology. Don’t measure the content. Whopie you add 5 pages of content per week. Measure the use. Measure the output not the input. That’s where the true value of any website lies.
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Stephen Choo Quan
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You nailed it.. Loved the way you summarized the article…the output is key.
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